Lookbook · Campaign, 2026

Worn in the world.

The pieces on set, backstage, in the concourse and on the street. Every person here is invented; every print is the exact piece in the shop, placed from its own mockup. Product pages show the mockup an order is produced from.

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  Between takes. The Leading Man tee from Icons in Ink: Screen, worn on set. Every person in the campaign is invented; every print is the piece in the shop.

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  Backstage. The Crooner tee in sand, from Icons in Ink: Artists.

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  The Spinn Radio wordmark cap in black, in a room built for lasers.

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  Five colours of the same heavyweight jersey. The black tee carries Carrier Wave.

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  Concourse. The Bar-for-Bar Heads cap in red and the Flannel-Era Faithful tee, from Fan Signals.

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  The DLM star ring on the natural canvas tote and the black cap, from DLM World Essentials.

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  At home. The Crooner poster on archival matte paper and the mug that carries his line.

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  The Spinn Radio wordmark across the cap front at four inches, white with the red nn on black.

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  The S-dot monogram on the tee chest, the cap and both faces of the mug.

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  The DLM star ring in DLM blue on the white cap.

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  Blank garments in the studio before the print run. Sand, navy, black, heather grey and white are the colours the collections ship in.

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  Cotton jersey under a moving band of light.

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